How complete is the brain?
Everything the AI team knows about the business comes from this page. The agents can run once the essentials are in.
Goals
Outcomes, not schedules. Most important first; every piece of content records the goal it serves.
Content pillars
The themes the business wants to be known for. The Strategy Agent balances the week by target share.
Audience personas
Who the content is written for. The Research Agent scores opportunities against their pain points.
Products and services
What the business sells and the problem each one solves. The Lead Agent matches conversations against these.
Competitors and reference accounts
Observed for patterns, never copied. Reference accounts are voices to learn from.