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DotEcho

An AI team that runs your social media. You keep the final say.

DotEcho researches your market, plans the week, writes and designs every post, publishes on LinkedIn and X, answers the comments and spots the leads in them. Anything that matters waits for your yes, in one inbox.

  • LinkedIn and X
  • OpenAI or Claude
  • Your rules on every action
  • Researcher scored 6 new opportunities
  • Strategist set this week's 3 themes
  • Writer drafted 5 posts in your voice
  • Designer built a 6 slide carousel
  • Reviewer sent 1 draft back for a sharper hook
  • Publisher posted on LinkedIn at 09:30
  • Community manager drafted 4 replies
  • Lead scout found a CTO asking for training
  • Analyst wrote this week's lesson
Not another scheduler

Tools wait for you to do the work. A team does it.

Schedulers

You research, write and design every post. The tool posts it on time.

  • Ideas
  • Writing
  • Replies
  • Posting on time

AI writers

You prompt every post, one at a time, and still do everything around it.

  • Planning
  • Writing
  • Replies
  • Learning
DotEcho

An AI team

Ten AI agents do the whole week, from research to replies to the lesson learned. You approve what matters.

  • Research and strategy
  • Writing and design
  • Replies and leads
  • Learning every week
Meet the team

Nine specialists and a team lead. No coffee breaks.

Each agent has one job, reads your Business Brain before it starts, and hands its work to the next. Select one to see what it does.

How a week works

From a blank Monday to measured results. On its own.

The weekly cycle starts by itself at the hour you choose. Every step is visible on the live map, and the parts your rules reserve for a person wait in your inbox.

  1. Monday 07:00 Researcher

    Research

    Scans your sources, the news and your competitors, and scores every opportunity against your goals and audience.

  2. Monday Strategist

    Strategy

    Picks the week's themes and objective from the research, your goals, your running campaigns and what worked last week.

  3. Monday Planner

    Plan

    Turns each theme into briefs, with a slot on the calendar for every network you use.

  4. Monday Writer and Designer

    Create

    Drafts each post for its network, with a visual, a carousel or a generated image where it helps.

  5. Monday Reviewer

    Review

    Scores accuracy, originality, brand fit and risk against your guardrails. A weak draft goes back for another pass.

  6. When it suits you You

    Approve

    Whatever your rules keep for a person lands in your inbox, one decision at a time. Approve with one key.

  7. Tuesday to Friday Publisher

    Publish

    Posts at the planned time on LinkedIn and X. For any other network you get the text to copy and a one click "I posted it".

  8. All week Community manager and Lead scout

    Converse

    Pulls in comments, mentions and messages, drafts the replies, and flags the people who might buy.

  9. Sunday Analyst

    Learn

    Measures every post and writes the lesson that shapes next Monday's strategy. The loop gets sharper every week.

And on Monday it starts again, a little smarter.
You stay in charge

Nothing goes out that you would not have sent.

Every action the team can take has a rule: Automatic, Approval or Off. What needs you waits in one inbox, opened from the pill at the top of every page, one card at a time.

  • A approves, R rejects, J skips. A rejection with a note sends the draft back for another pass.
  • Destructive actions always wait for a person, whatever the rules say.
  • One switch pauses every agent and every post at once.

Try it: approve or reject the cards.

Needs you4 decisions, the most urgent first
4
Approve Due Thursday 09:30

3 habits of fast .NET teams

Your team ships slower than it should. It is rarely the code. Here are the three habits we see in every fast team we train...

Reviewer: brand fit 9 of 10
Reply Comment from Priya

"Do you run private batches for companies?"

Drafted reply: Yes, we run private batches for teams of eight or more, online or at your office. I will send you the outline.

Lead scout: intent 72
Slot Proposed by the Scheduler

Post the testing thread on Friday at 18:00?

Your X audience was most active on Friday evenings over the last four weeks.

Based on 4 weeks of numbers
Lead Score 86

Send Rahul, CTO at a fintech, to your CRM?

He asked in a comment whether the course covers cloud native .NET for a team of twelve.

Goes to your CRM by webhook
Automation policies
Research
Content ideas
Draft content
Publishing
Replies
Destructive actions
Your rules

Hand over as much as you trust it with.

Start with everything on Approval and loosen the rules as the team earns it. Research on its own, drafts on their own, posts after your yes: it is your call, per action and per workspace.

  • Every run is on the record: what it read, which prompt version, what it decided and what it cost.
  • A monthly cap on AI runs keeps the bill where you want it.
Talk to it like a team

Tell the team what you need, in plain words.

The team channel sits next to the live map. The agents post what they did as they do it, and the team lead turns your instructions into work: a new post, research now, a new focus for next week.

  • Or press Ctrl K anywhere, type what you want, and press Enter.
  • Every agent shows whether it is working, up next or done for the day.
Team channel
Tell the team what you need...
Everything it does

One workspace. The whole job.

Business Brain

What you sell, who buys it, your pillars and goals, topics to avoid and the claims you may make. Every agent reads it before it works.

A live map of the work

Sixteen steps, each with what went in, what came out, the time and the cost.

LinkedIn and X, connected

Publishing, metrics, comments, mentions and replies. Any other network gets copy and confirm.

Conversations handled

Every comment and message sorted, a reply drafted, the tricky ones escalated to a person.

Leads, scored and handed off

Intent and fit scores for every person who might buy, and qualified leads sent to your CRM.

Visuals and carousels

Concepts for every post, carousel PDFs and generated images that match the message.

Competitor intelligence

What your competitors post and what works for them, turned into openings for you.

A/B tests of hooks

Two openings or two calls to action, measured, and the winner decided for you.

Learns every week

A weekly learning report, alerts on posts that did unusually well or badly, and lessons the next strategy uses.

Built for teams and agencies

A workspace per brand, six roles, campaigns, and a weekly PDF report emailed to each client.

OpenAI or Claude

Pick the provider, the model and the effort from a list. Your key, stored encrypted, with the cost of every run shown.

Built to be trusted

Autonomy with a paper trail.

Rules per action

Automatic, Approval or Off for research, ideas, drafts, visuals, reviews, scheduling, publishing and replies.

Every run recorded

The context it was given, the prompt version, the model, the tokens, the cost and who approved what.

Six roles

Owner, Admin, Marketer, Reviewer, Sales and Viewer, so each person sees and decides what is theirs.

Keys stay yours

AI keys and network tokens are encrypted at rest and only ever used on the server.

Guardrails

Topics to avoid and approved claims are checked before anything reaches you.

One pause switch

Stops every agent and every scheduled post until you say go.

Questions

Good to know.

Will it post without asking me?

Only where you allow it. Every action has a rule: Automatic, Approval or Off. Publishing starts on Approval, and anything destructive, like disconnecting an account, always waits for a person.

Which networks does it publish to?

LinkedIn and X connect directly, with publishing, metrics, comments, mentions and replies. For any other network the team still plans and writes the posts, hands you the text to post by hand, and asks for the numbers afterwards.

Which AI does it use, and who pays for it?

Your choice of OpenAI or Claude, with the model and effort picked from a list. The key belongs to your workspace and is stored encrypted, you see what every run cost, and a monthly cap keeps the spend in bounds.

How does it learn my brand?

Through the Business Brain: your offerings, personas, content pillars, goals, competitors, the topics to avoid and the claims you are allowed to make. A setup wizard walks you through it, and every agent reads it before it works.

Can my whole team use it?

Yes. Invite colleagues with one of six roles, from Owner to Viewer, which decide who can approve, edit content, work with leads or change settings.

We are an agency. Can we run several brands?

Each brand is its own workspace with its own Business Brain, keys, rules and people. You see all your workspaces side by side, and each client can get a weekly report by email.

What happens to the leads it finds?

Each one gets a score for intent and fit. The ones you qualify go to your CRM through a webhook, retried until they arrive, so no conversation that could become a customer gets lost in the comments.

Give your brand a team that never stops listening.

DotEcho is made by DotTut and runs DotTut's own social media. Tell us about yours and we will set up your workspace.